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SUMMARY:Real Estate Lead Generation in the Age of AI with Bryan Driscoll Part 2 #966
DESCRIPTION:In Part 2 of Joey Romero’s conversation with Bryan Driscoll\, founder of Motivated Leads\, they continue their discussion on real estate investing\, motivated seller lead generation\, and what it really takes to turn leads into deals. Bryan explains why investors need to buy properties with the right numbers in mind\, especially in a changing interest-rate environment\, and why having a strong follow-up process can be just as important as generating the leads themselves. \nThe conversation dives into one of the biggest challenges investors face: what happens when the leads come in but the deals don’t follow. Bryan explains why some supposedly “bad leads” may actually be opportunities lost because of slow response times or weak follow-up systems. He discusses the importance of using a CRM\, automation\, and quick communication to reach motivated sellers before the competition does. He also shares what investors should be tracking\, why they need to understand where their time is going\, and when outsourcing marketing can help them focus on the parts of the business that generate the most value. \nBryan also shares his perspective on AI and where it fits into real estate investing and marketing. While AI and automation can make businesses more efficient\, he believes the personal conversations investors have with motivated sellers still require empathy and genuine human connection—especially when sellers are dealing with difficult life circumstances. \nBeyond business\, Bryan talks about how he manages his time between work\, investing\, family\, fitness\, and community involvement. He also shares the story behind The Goodness Game\, which grew from his desire to pay forward an act of kindness he received years ago. His experience became a reminder that making an impact doesn’t always require doing something huge—sometimes small acts of service can make a meaningful difference. \nBryan Driscoll is the founder of Motivated Leads\, a real estate lead generation company that helps investors connect with motivated sellers through digital marketing. His experience combines marketing\, entrepreneurship\, and hands-on real estate investing. \nBryan also shares his personal journey into real estate investing\, from attending a real estate seminar shortly after high school and struggling with his first attempts to find deals to eventually connecting those early lessons with his digital marketing experience. He explains how he used income from marketing to purchase properties\, why he has remained focused on a buy-and-hold strategy\, and how refinancing allowed him to recover his initial capital while keeping equity in his rental portfolio. \nToday\, Bryan continues investing while running Motivated Leads and building his rental portfolio. He is also the creator of The Goodness Game\, a project centered on helping people discover their own way of giving back and showing how small acts of kindness can create a meaningful impact. \nRADIO SHOW  \nIn this episode: \n\nWhy investors need to buy right and prepare for changing interest rates.\nHow fast follow-up and a strong CRM process can improve lead conversions.\nWhy some “bad leads” may actually be mishandled opportunities.\nThe key numbers and KPIs real estate investors should track.\nWhere AI can help—and why human connection still matters with sellers.\nHow Bryan balances business\, investing\, family\, and community service.\nThe story behind The Goodness Game and the power of small acts of kindness.\nWhy experienced investors can use outsourced lead generation to buy back their time.\n\nLearn more about Bryan Driscoll:  \nMotivated Leads: https://www.motivatedleads.com \nThe Goodness Game: https://goodnessgame.com/about-us/ \n  \nThe Norris Group originates and services loans in California and Florida under California DRE License 01219911\, Florida Mortgage Lender License 1577\, and NMLS License 1623669. For more information on hard money lending\, go to www.thenorrisgroup.com and click the Hard Money tab. \nThis is our weekly radio broadcast. We recorded the show last week and will be featuring him on the radio show starting today. You can view the transcription and full broadcast here.
URL:https://learn.thenorrisgroup.com/event/real-estate-lead-generation-in-the-age-of-ai-with-bryan-driscoll-part-2-966/
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