Bruce is an active real estate investor and educator with over 40 years of experience. Throughout his career, he has participated in more than 6,500 real estate transactions as a buyer, seller, builder, and money partner. Although his accomplishments are extraordinary, Bruce describes himself as “a pretty regular guy who loves to teach.” That passion […]
Bruce is an active real estate investor and educator with over 40 years of experience. Throughout his career, he has participated in more than 6,500 real estate transactions as a buyer, seller, builder, and money partner. Although his accomplishments are extraordinary, Bruce describes himself as “a pretty regular guy who loves to teach.” That passion […]
In this episode:
Bruce Norris welcomes economist Christopher Thornberg of Beacon Economics.
A look at today’s real estate market stability and underlying risks.
How low interest rates and refinancing have shaped housing trends.
Ongoing challenges facing buyers, sellers, and affordability.
Public debt concerns and what they mean for the broader economy.
Why federal borrowing may be unsustainable without fiscal reform.
In this episode:
A historical look at interest rates and why another increase could pressure real estate markets.
How inflation, politics, and populism influence economic stability.
The reality of the U.S. dollar’s global currency status and why it remains the safest refuge for capital.
A balanced discussion on artificial intelligence — opportunity versus unintended consequences.
Why education and adaptation are critical as technology reshapes the economy
Bruce Norris’s Beyond Uncharted: What’s Next Has Never Happened warns that California’s housing market faces unprecedented risks as affordability plunges, household budgets strain, and defaults rise. The report challenges reassuring media narratives and examines how debt, interest rates, AI disruption, and shifting demographics will reshape real estate in ways history has never
In this episode:
Joey welcomes Matt MacFarland and Amanda Han of Keystone CPA.
How Keystone CPA helps investors navigate tax strategy and long-term financial planning.
The journey from traditional accounting to specializing in real estate investor tax planning.
Common tax planning mistakes real estate investors make and how proactive strategies can improve outcomes.
Why CPAs must constantly adapt to evolving tax laws and industry changes.
How bonus depreciation affects cost segregation strategies for real estate investors.
A breakdown of the requirements for qualifying as a real estate professional, including material participation hours.
An explanation of the short-term rental loophole and how some investors use it for tax advantages.
In This Episode
Why tax planning should start before the tax year begins, not when filing returns
How real estate investors can maximize deductions and overlooked expenses
The right time to consider cost segregation and entity restructuring
How AI tools are changing tax research—and why investors still need expert CPAs
Strategies investors can use to scale portfolios while minimizing taxes
Real stories of clients paying little to no taxes through strategic planning
Advice on teaching financial literacy and investing to children
The mission behind Animals for Armed Forces Foundation
In This Episode
Joey welcomes Sarah Ayala, Broker Associate with Tower Agency.
Sarah shares how her childhood home and family influenced her passion for real estate.
The challenges and lessons from her first year in the industry.
The role of kindness, confidence, and service in every transaction.
How social media, Instagram Stories, and DMs became her main business driver.
Tips for building authentic connections with clients online.
Insights on working with investors and handling distressed properties.
Why providing education, options, and transparency is key to investor relationships.
In This Episode
Joey welcomes back Sarah Ayala, Broker Associate with Tower Agency (Part 2).
Sarah shares the inspiration behind building an 8-week mentorship program for new agents.
Why mindset, goal setting, and time blocking are the foundation of success in real estate.
Proven lead generation strategies—from traditional methods to social media and AI.
How vulnerability and authenticity help attract and retain talent.
Balancing personal production while mentoring and leading a growing team.
Common challenges new agents face, including mindset, consistency, and managing client emotions.
Insights into today’s “emotional” and unpredictable housing market.
Advice for buyers and sellers waiting for the “perfect” opportunity.
Where current opportunities exist, from first-time home buyers to the luxury market.
Top tips for new agents: mentorship, consistency, and focusing on what works.
The importance of community involvement and building genuine connections.
In this episode:
Joey introduces the Norris Group Podcast and sets up the discussion on the Florida Bootcamp
Overview of the upcoming Florida Bootcamp and why it is being relaunched
Breakdown of Florida migration trends: domestic slowdown vs. continued international inflows
Impact of remote work, hurricanes, insurance shifts, and rising home prices on migration patterns
Why Florida’s population continues to grow despite a “migration boom slowdown”
How migration is driving long-term rental demand in the state
Introduction to the “1515 model” build-to-rent strategy
Breakdown of project costs, land acquisition, construction pricing, and rental assumptions
Expected cash flow, NOI, and cap rate (~5.12%) and why appreciation is treated as upside only
Discussion of affordability as the core strategy shift in today’s market
Why new construction reduces risk (no rehab, no inherited tenants, predictable costs)
Comparison of Florida investment model vs. BRRRR strategy
Role of funds control, insurance partners, and vetted land acquisition
Overview of build timelines: permitting (~45–65 days after process starts) and construction (~7 months after permit in conservative estimates)
Rental absorption expectations (typically 30–60 days when priced correctly)
Bootcamp structure: classroom education, field tours of build sites, and one-on-one investor meetings
Who this strategy is for: active investors, W-2 professionals, and 1031 exchange participants
Pricing, discounts for spouses/partners, and rebate option for investors who build
Q&A discussion covering insurance stability, permitting timelines, ADUs, lot types, and competition
Final thoughts on Florida wealth migration, economic growth drivers, and long-term demand outlook.
