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SUMMARY:Inside Real Estate Tax Planning with Amanda Han & Matt MacFarland | Part 1 #950
DESCRIPTION:In this episode\, Joey Romero sits down with Matt MacFarland and Amanda Han of Keystone CPA to explore the tax strategies real estate investors need to know. From cost segregation and bonus depreciation to real estate professional status and the short-term rental loophole\, the conversation breaks down complex tax concepts into practical insights. Matt and Amanda also share how they transitioned into working with real estate investors and why staying ahead of changing tax laws is critical for both CPAs and investors. \nAmanda Han and Matthew MacFarland are CPAs and Managing Directors with more than two decades of experience in tax planning and advisory for real estate investors and high-net-worth individuals. Amanda\, a UNLV graduate and seasoned real estate investor\, is the author of several bestselling tax strategy books and has shared her expertise on platforms including Money Magazine\, Google Talks\, and CNBC. Matt\, who earned his accounting degree from UCLA and a Master’s in Taxation from USC\, is the author of The Book on Advanced Tax Strategies for Real Estate Investors and a frequent speaker on real estate tax planning. Together\, they help investors build wealth through proactive and strategic tax planning. \nIn this episode: \n\nJoey welcomes Matt MacFarland and Amanda Han of Keystone CPA.\nHow Keystone CPA helps investors navigate tax strategy and long-term financial planning.\nThe journey from traditional accounting to specializing in real estate investor tax planning.\nCommon tax planning mistakes real estate investors make and how proactive strategies can improve outcomes.\nWhy CPAs must constantly adapt to evolving tax laws and industry changes.\nHow bonus depreciation affects cost segregation strategies for real estate investors.\nA breakdown of the requirements for qualifying as a real estate professional\, including material participation hours.\nAn explanation of the short-term rental loophole and how some investors use it for tax advantages.\n\n  \n  \nThe Norris Group originates and services loans in California and Florida under California DRE License 01219911\, Florida Mortgage Lender License 1577\, and NMLS License 1623669.  For more information on hard money lending\, go learn.thenorrisgroup.com and click the Hard Money tab. \nThis is our weekly radio broadcast. We recorded the show last week and will be featuring him on the radio show starting today. You can view the transcription and full broadcast here.
URL:https://learn.thenorrisgroup.com/event/inside-real-estate-tax-planning-with-amanda-han-matt-macfarland-part-1-950/
CATEGORIES:All,Radio,TNG Event
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DTSTART;TZID=America/Los_Angeles:20260313T080000
DTEND;TZID=America/Los_Angeles:20260319T170000
DTSTAMP:20260605T205636
CREATED:20260314T181905Z
LAST-MODIFIED:20260314T181905Z
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SUMMARY:Inside Real Estate Tax Planning with Amanda Han & Matt MacFarland | Part 2 #950
DESCRIPTION:In Part 2 of The Norris Group Real Estate Podcast\, host Joey Romero continues the conversation with Keystone CPA managing partners Amanda Han and Matt MacFarland. \nThey break down powerful tax strategies for real estate investors\, explaining why tax planning should be a forward-looking strategy rather than just filing returns. The discussion explores how investors can use deductions\, entity structuring\, cost segregation\, and evolving tax strategies as they scale their portfolios. \nThe guests also discuss the growing role of artificial intelligence in tax research\, emphasizing that while AI can assist with research and preparation\, investors still need professional expertise to verify information and build personalized strategies. Through real-world success stories\, they illustrate how strategic tax planning can dramatically reduce tax liabilities—even for clients with large windfalls or extensive real estate portfolios. \nAmanda Han and Matthew MacFarland are CPAs and Managing Directors with more than two decades of experience in tax planning and advisory for real estate investors and high-net-worth individuals. Amanda\, a UNLV graduate and seasoned real estate investor\, is the author of several bestselling tax strategy books and has shared her expertise on platforms including Money Magazine\, Google Talks\, and CNBC. Matt\, who earned his accounting degree from UCLA and a Master’s in Taxation from USC\, is the author of The Book on Advanced Tax Strategies for Real Estate Investors and a frequent speaker on real estate tax planning. Together\, they help investors build wealth through proactive and strategic tax planning. \nRADIO SHOW EPISODE \nIn This Episode\n\nWhy tax planning should start before the tax year begins\, not when filing returns\nHow real estate investors can maximize deductions and overlooked expenses\nThe right time to consider cost segregation and entity restructuring\nHow AI tools are changing tax research—and why investors still need expert CPAs\nStrategies investors can use to scale portfolios while minimizing taxes\nReal stories of clients paying little to no taxes through strategic planning\nAdvice on teaching financial literacy and investing to children\nThe mission behind Animals for Armed Forces Foundation\n\nThe Norris Group originates and services loans in California and Florida under California DRE License 01219911\, Florida Mortgage Lender License 1577\, and NMLS License 1623669.  For more information on hard money lending\, go learn.thenorrisgroup.com and click the Hard Money tab. \nThis is our weekly radio broadcast. We recorded the show last week and will be featuring him on the radio show starting today. You can view the transcription and full broadcast here. \n 
URL:https://learn.thenorrisgroup.com/event/inside-real-estate-tax-planning-with-amanda-han-matt-macfarland-part-2-950/
CATEGORIES:All,Radio,TNG Event
ATTACH;FMTTYPE=image/png:https://learn.thenorrisgroup.com/wp-content/uploads/2021/10/GUEST-SLIDE-.png
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DTSTART;TZID=America/Los_Angeles:20260327T080000
DTEND;TZID=America/Los_Angeles:20260402T170000
DTSTAMP:20260605T205636
CREATED:20260327T135757Z
LAST-MODIFIED:20260327T140012Z
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SUMMARY:Mastering Real Estate Growth and Client Success with Sarah Ayala Part 1 #952
DESCRIPTION:In Part 1 of The Norris Group Real Estate Podcast\, host Joey Romero sits down with Sarah Ayala of Tower Agency to explore the strategies and insights first-time home buyers\, sellers\, and investors need to succeed. Sarah breaks down the real estate process into clear\, actionable steps\, sharing how clients can confidently navigate one of the most significant decisions of their lives. \nSarah Ayala is a Broker Associate and Director of Talent and Growth at Tower Agency. Since entering the real estate industry in 2015\, she has specialized in helping first-time home buyers and sellers achieve their goals with confidence and care. Sarah holds a California Broker’s License—the highest credential in the state—and a Bachelor of Business Administration from California State University. She is dedicated to guiding clients through one of the most significant decisions of their lives\, providing clarity\, professionalism\, and personalized support every step of the way. \nRADIO SHOW EPISODE  \nIn This Episode\n\nJoey welcomes Sarah Ayala\, Broker Associate with Tower Agency.\nSarah shares how her childhood home and family influenced her passion for real estate.\nThe challenges and lessons from her first year in the industry.\nThe role of kindness\, confidence\, and service in every transaction.\nHow social media\, Instagram Stories\, and DMs became her main business driver.\nTips for building authentic connections with clients online.\nInsights on working with investors and handling distressed properties.\nWhy providing education\, options\, and transparency is key to investor relationships.\n\nThe Norris Group originates and services loans in California and Florida under California DRE License 01219911\, Florida Mortgage Lender License 1577\, and NMLS License 1623669.  For more information on hard money lending\, go learn.thenorrisgroup.com and click the Hard Money tab. \nThis is our weekly radio broadcast. We recorded the show last week and will be featuring him on the radio show starting today. You can view the transcription and full broadcast here.
URL:https://learn.thenorrisgroup.com/event/mastering-real-estate-growth-and-client-success-with-sarah-ayala-part-1-952/
CATEGORIES:All,Radio,TNG Event
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