Events

In this episode:

A historical look at interest rates and why another increase could pressure real estate markets.
How inflation, politics, and populism influence economic stability.
The reality of the U.S. dollar’s global currency status and why it remains the safest refuge for capital.
A balanced discussion on artificial intelligence — opportunity versus unintended consequences.
Why education and adaptation are critical as technology reshapes the economy

In this episode:

Joey welcomes Matt MacFarland and Amanda Han of Keystone CPA.
How Keystone CPA helps investors navigate tax strategy and long-term financial planning.
The journey from traditional accounting to specializing in real estate investor tax planning.
Common tax planning mistakes real estate investors make and how proactive strategies can improve outcomes.
Why CPAs must constantly adapt to evolving tax laws and industry changes.
How bonus depreciation affects cost segregation strategies for real estate investors.
A breakdown of the requirements for qualifying as a real estate professional, including material participation hours.
An explanation of the short-term rental loophole and how some investors use it for tax advantages.

In This Episode
Why tax planning should start before the tax year begins, not when filing returns
How real estate investors can maximize deductions and overlooked expenses
The right time to consider cost segregation and entity restructuring
How AI tools are changing tax research—and why investors still need expert CPAs
Strategies investors can use to scale portfolios while minimizing taxes
Real stories of clients paying little to no taxes through strategic planning
Advice on teaching financial literacy and investing to children
The mission behind Animals for Armed Forces Foundation

In This Episode
Joey welcomes Sarah Ayala, Broker Associate with Tower Agency.
Sarah shares how her childhood home and family influenced her passion for real estate.
The challenges and lessons from her first year in the industry.
The role of kindness, confidence, and service in every transaction.
How social media, Instagram Stories, and DMs became her main business driver.
Tips for building authentic connections with clients online.
Insights on working with investors and handling distressed properties.
Why providing education, options, and transparency is key to investor relationships.

In This Episode
 Joey welcomes back Sarah Ayala, Broker Associate with Tower Agency (Part 2).

Sarah shares the inspiration behind building an 8-week mentorship program for new agents.

Why mindset, goal setting, and time blocking are the foundation of success in real estate.

Proven lead generation strategies—from traditional methods to social media and AI.

How vulnerability and authenticity help attract and retain talent.

Balancing personal production while mentoring and leading a growing team.

Common challenges new agents face, including mindset, consistency, and managing client emotions.

Insights into today’s “emotional” and unpredictable housing market.

Advice for buyers and sellers waiting for the “perfect” opportunity.

Where current opportunities exist, from first-time home buyers to the luxury market.

Top tips for new agents: mentorship, consistency, and focusing on what works.

The importance of community involvement and building genuine connections.

In this episode:

Joey introduces the Norris Group Podcast and sets up the discussion on the Florida Bootcamp
Overview of the upcoming Florida Bootcamp and why it is being relaunched
Breakdown of Florida migration trends: domestic slowdown vs. continued international inflows
Impact of remote work, hurricanes, insurance shifts, and rising home prices on migration patterns
Why Florida’s population continues to grow despite a “migration boom slowdown”
How migration is driving long-term rental demand in the state
Introduction to the “1515 model” build-to-rent strategy
Breakdown of project costs, land acquisition, construction pricing, and rental assumptions
Expected cash flow, NOI, and cap rate (~5.12%) and why appreciation is treated as upside only
Discussion of affordability as the core strategy shift in today’s market
Why new construction reduces risk (no rehab, no inherited tenants, predictable costs)
Comparison of Florida investment model vs. BRRRR strategy
Role of funds control, insurance partners, and vetted land acquisition
Overview of build timelines: permitting (~45–65 days after process starts) and construction (~7 months after permit in conservative estimates)
Rental absorption expectations (typically 30–60 days when priced correctly)
Bootcamp structure: classroom education, field tours of build sites, and one-on-one investor meetings
Who this strategy is for: active investors, W-2 professionals, and 1031 exchange participants
Pricing, discounts for spouses/partners, and rebate option for investors who build
Q&A discussion covering insurance stability, permitting timelines, ADUs, lot types, and competition
Final thoughts on Florida wealth migration, economic growth drivers, and long-term demand outlook.

In this episode:

- Bruce welcomes Gil Figueroa, President of First Commercial Capital.
- Gil shares his 30+ years of experience in commercial and multifamily lending.
-Bruce explains how a unique VA property deal led him to study real estate cycles.
-Why interest rates alone don’t determine housing prices.
-How the 10-year Treasury helps forecast market direction.
-The role of human behavior (fear and greed) in market cycles.
-Gil discusses Elliott Wave analysis and its impact on his forecasting.
-Lessons from the 2007–2008 housing crash and risky lending practices.
-Why Gil exited residential lending and shifted to commercial real estate.
-Key differences between residential and commercial loan structures.
-How rising interest rates impact cap rates and property valuations.
-Why affordability is shaping today’s real estate market.
-The “lock-in effect” of low mortgage rates on homeowners.
-Overview of commercial loan types and refinancing challenges.
-Why some investors avoided long-term fixed loans before rates increased.
-The “extend and pretend” strategy lenders are using today.
-Emerging distressed opportunities in select real estate markets.

In this episode:

Continuation of Bruce Norris’ conversation with Gil Figueroa on market trends and forecasting.
Gil explains what determines interest rates, emphasizing supply, demand, fear, and greed.
Discussion on using Elliott Wave analysis and proprietary formulas to predict markets.
Bruce and Gil reflect on past market cycles, including the 2006–2008 housing downturn.
Insights into stagflation, inflation, and the Federal Reserve’s limitations due to national debt.
How global factors like war, oil prices, and currency dominance impact interest rates.
The potential shift away from U.S. dollar dominance and implications for the economy.
Discussion on Bitcoin trends and its divergence from traditional markets.
The growing impact of AI on unemployment and economic stability.
How rising unemployment could influence future interest rates and housing affordability.
Concerns about declining demand if automation reduces the workforce.
Real estate outlook: challenges in office space and opportunities in data centers.